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Life Goals

Rebranding x Liebe Leute

Rebranding and visual identity design for Life Goals, a nonprofit organization that uses sport to empower people in vulnerable situations. I focused on creating a dynamic, bold visual identity that reflects inclusivity, growth, and personal transformation. The new design emphasizes the journey from individual achievement to collective success, capturing Life Goals’ mission to use sport as a tool for empowerment—both on and off the field.

Deliverables

Branding

Logo design

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